Showcase site + operations platform
A complete ecosystem for an asphalt-sealing and snow-removal company: a showcase site that generates leads (before/after gallery, local SEO, quote request) and a custom internal platform that runs the whole sales cycle — from the online-signed quote to the paid invoice.
Context
Scellant GN is a family business on Montreal's North Shore specialized in crack and hole repair and asphalt protection with sealant, plus a residential snow-removal division in winter. It wanted both to attract customers and to stop handling its quotes and invoices by hand.
The challenge
Cover two very different needs: a credible public presence that converts visitors into quote requests, and an internal tool able to drive the full sales cycle for both divisions (summer sealing season, winter snow-removal season) without expensive third-party software.
The solution
- 1Mobile-first showcase site (scellantgn.ca): services, method, testimonials, FAQ and a quote form with instant email notification.
- 2Before/after gallery with a full-screen lightbox, category filters and photo/video management from an admin panel.
- 3Advanced local SEO (JSON-LD structured data, FAQ, sitemap) and Meta Pixel ad tracking (views, contacts, leads).
- 4Custom internal platform: client records, quotes, projects/jobs and a reusable service catalogue for both divisions.
- 5Online client signing portal (passwordless, secure link) with a bilingual contract, then automatic invoice generation.
- 6Complete invoicing: GST/QST taxes, online payments via Square, and automatic 50/50 installments for snow removal.
- 7Growth tools: a mobile door-to-door module, sales commissions, Google-review invitations, automated reminders and bookkeeping.
The results
A single ecosystem where the public site feeds the internal platform: the team prospects, sends online-signed quotes, gets paid and tracks both divisions in one place, in French and in English.